Feature list for an Ecommerce Store

List of features that you get in a Retaxis powered ecommerce store that can help you scale your online business without worrying about technology.  

A complete ecommerce solution which is evolving even as we speak

A better way to sell your products online with full ownership and features to scale. 

Types of users accessing the system

What is the profile of users accessing the system

The first step is to define understand kinds of uses who will be accessing the marketplace and their restrictions in the system.

Marketplace Admin

Admin is the user who owns the marketplace and is responsible for managing all the operations of a marketplace like seller registration & product upload verification and approvals. Admin is also responsible for setting up of the marketplace and defining the rules associated for smooth operations.

Sub-Admins with Restricted Access

The super admin of a marketplace has an option to create sub-users thru his panel and define their restricted access to the panel. The sub-admin users work under the marketplace admin for managing & maintaining the smooth operations of the marketplace.

Buyers

Buyers are the end-users who visit the marketplace in search of a product that they wish to buy.

Sellers

Sellers are the registered users of the marketplace who wish to sell their products on the portal. The sellers are responsible for uploading the products, managing their inventories, images, description and processing the orders placed by the buyers.

Setting up a Marketplace

Features that helps you manage and setup your b2c marketplace

What are the different features that are generic to a B2C Marketplace and how they help you in creating a wonderful B2C multi-vendor marketplace business.

Marketplace Profile Setup

The system allows the marketplace’s admin to create a profile of the portal by filling in the required details like- name of the company, complete address, GSTIN number, email address and other details which will be displayed on the invoices.

Email Templates

The system includes pre-created email templates for the default emails which are to be sent to the buyer automatically thru the system upon every operations that happens in the system

The admin thru his panel can see the list of all the email templates available in the system. The content of every template can be modified by the admin at any instance of time.

The system allows the admin to modify the subject name of the email, main body of the email and the reply-to/BCC email address against that template. Besides, the default email templates include the marketplace’s logo and other store information.

In-Store Promotions

This module allows admin to create coupon codes in the system. Admin can create a unique

identifier number / codes say BIGSALE10, which he can float, on various websites or in his promotional material to be used by the buyer at the time of making his purchases. Admin can define a discount percentage over the order amount as well as restrict a coupon code for its validity period and number of times it can be used in total or by a user. So for example admin can create a coupon code BIGSALE10 which is valid from 01-07-2019 to 30-07-2019 offering a discount of 10% on order amount and can be used by first 100 buyers on the website but can be used only once by a buyer.

Theme Customizations

This module allows the admin to add/edit/modify the static images of the portal like the homepage banner images. Admin using this functionality can add new images or delete existing static banner images. Also the admin can display/hide or manage the sorting order of the images which are already uploaded in the panel.

Payment Gateway Setup

We are pre-integrated with almost each payment gateway operational in India and we also assist our clients in signing up with payment gateway providers. Supported payment gateway include EBS, PayU, Citrus, Zaakpay, PayPal, CCAvenue, ICICI PaySeal, HDFC Gateway, RazorPay etc. 

Facebook Pixel Integrations

Facebook Pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.

Facebook Pixel can be used to: Make sure your ads are shown to the right people and to Measure the results of your ads.

Mobile Responsive Website

Responsive website designing is an approach that makes web pages display well on a variety of devices, windows, browser or screen sizes. When a website is responsive, the design layout and the content adapts the size of screen they are presented on.

A responsive website automatically changes to fit the device you’re reading it on.

We follow the responsive website design approach and all our designs are cross device & cross browser compatible.

Brand Based Coupon Codes

The system allows the admin to create coupon codes which can be used by the buyers during the checkout process.

The discount coupons can offer a fixed monetary value or percentage discount. The admin while creating a discount coupon can associate the same with a specific Brand which is pre-listed on the portal.

For e.g. If the admin wishes to offer a discount of 10% on a specific Brand say Levi’s, he can create a coupon code with 10% discount value and associate the same with the Levi’s Brand. The coupon code thus will be restricted for all the products associated with the brand Levi’s and the buyer will not be able to use that coupon code on products associated with some other brand.

Category Specific Commission Percentage Setup

The admin thru his panel has an option to define commission percentage against every category created in the system. While creating a category, the admin can define the commission percentage which will be charged from the seller upon a successful order placed for the products belonging to that category.

The commission percentage can vary according to different product categories and can be modified at any instance of time thru the  admin panel.

Seller Specific Commissions Percentage for Categories

Retaxis Ecommerce platform is a complete solution for your web store management, online marketing, customer engagement and ecommerce analytics. 

Product Type & Attribute Association

Product types are groups of products which share the same set of attributes. 

The admin thru his panel has an option to create product types from his panel and associate a group of attributes with the same. This helps the seller during the product uploading process i.e. as the seller selects the product type while uploading a product, he is displayed only the relevant set of attributes which are associated with the selected product type.

Google Sitemap Creation

The system automatically creates sitemap in an XML file that lists all the URL’s of the website.

This Sitemap allows a webmaster to inform Google about URL’s of the website that are available for crawling. This allows search engines to crawl the site more efficiently and to find URLs that may be isolated from rest of the site’s content.

Google AMP Support

AMP stands for Accelerated Mobile Pages. This is a way to construct web pages that will render quickly for static content. The main advantage of AMP is that the end-users will enjoy a website that loads almost instantly on phones because its content is optimized and served directly via Google’s servers.

During the course of development, team Retaxis will ensure that you website meets the requirement for the Google’s AMP support.

Coupon & Discount Code Engine

Using the Coupon & Discount Code Engine Promotions admin can set a full store promotion that will allow him to offer first purchase discounts, free shipping discounts and flat percentage based discounts on all the items of the website. 

Product Based Coupon Codes

The system allows the admin to create coupon codes which can be used by the buyers during the checkout process.

The discount coupons can offer a fixed monetary value or percentage discount. The admin while creating a discount coupon can associate the same with a specific product/products which is pre-listed on the portal.

For e.g. If the admin wishes to offer a discount of 10% on a specific pair of shoes, he can create a coupon code with 10% discount value and associate the same with the pair of shoe upon which the discount is to be offered. The coupon code thus will be restricted for the same pair of shoes and the buyer will not be able to use that coupon code on any other product.

GST Ready

The solution that we offer is GST Ready. The GST module allows the seller to configure appropriate Indian GST rates for their products belonging to different tax slabs. It calculates the tax according to the seller’s shipping origin and buyer’s shipping address.

3rd party Live Chat Functionality

The system is pre-integrated with 3rd party Live Chat modules like Zopim, Olark, Tawk.to, ZohoSales IQ. They have free plans with single chat agent which you can subscribe to and can use on the website.

Category Creation (Root/Main/ Sub)

The system allows the admin to create categories & sub-categories thru his backend panel under which the products are uploaded by the seller. The system allows the admin to create 3 levels of categories i.e. Root, Main & Sub.

The category structure tree is displayed in the admin panel with the root categories at the top followed by the main & sub-categories. The admin can create as many additional Main & Sub-categories as needed under the root category.

While creating a new category, the admin needs to define the category name, URL, Category Banner Image & Icon, Commission associate with that category and other required information.

Product Attribute Creation (Price Dependent)

Product attributes are additional characteristics of a product such as Colour, Brand, Size, Gender etc. 

This module allows the admin to create attributes and then define the values against the created attribute.

These attributes once associated with a product are displayed on the website homepage and can be used by the buyer to filer the relevant products during his search.

During the product uploading process, the seller can associate these attributes against a product. Once these price defining attributes are associated with a product, the system allows the seller to define the varying price of the product based on those values of the attribute.

For e.g. if the seller is uploading a Shirt with multiple sizes i.e. S, M & L. While adding the product prices, the seller will have an option to define varying price of the Shirt based on the sizes i.e. every size might have a different price.

Coupon Code Splash

This module allows the admin to create a coupon-code splash which pop-ups on the website’s homepage as the buyer lands on the website.

While creating a coupon code splash, the admin defines an images and a pre-created coupon code which is to be displayed on the pop-up window. Along with the this, the admin also defines a time (in sec) after which the pop-up window will splash on the homepage.

This modules allows the admin to inform/showcase latest offers to the buyers to boost sales and increase the revenues.

Server Output Caching

With this process the full source code of the web-pages i.e. the HTML and the scripts that the server sends to the browser for rendering are stored in the output cache. So, when a visitor views a page, the server caches the output code in the applications memory and the same page can be viewed by the visitor using the cached output until the cache expires.

This eventually increases the page performance & speed. 

Seller on Holiday

Using this module, the seller has an option to deactivate his products from the main website and mark his unavailability using his panel. As he clicks on deactivate account from the seller panel, the system asks the seller to select the from & to dates for which he wishes to deactivate his account.

Upon selection of from & to date, the system saves the date and the seller’s product are automatically deactivate on the selected date and are automatically activated after the deactivation tenure is over.

The seller can manually activate his panel and products also.

*Note: The seller will not be able to deactivate his products until there is a pending order in his account. Before marking the unavailability, the seller needs to process or cancel the pending orders.

Marketing Automation via MailChimp

With this module we can help you with the marketing automation strategy in which we’ll setup signup scripts on your website which can automatically add email Id’s with segmentation to your Mailchimp account where we can setup an automatic email campaign for your business to trigger emails to your clients on a pre-defined schedule/event.

(Subscription to email credits from MailChimp is a 3rd party engagement and is to be taken care by the client.)

Static Content Page Manager

This module allows the admin to add new static content pages, delete existing pages and modify/edit the content of existing pages on the website. 

The admin using the static content page manager section can define the sorting order, unique URL of the pages and can even toggle to display/hide the pages from the buyer & seller sections of the website.

Free CDN Network Supported (via Cloudflare)

A Content Delivery Network (CDN) shortens the path which an information has to travel between the server and the end user. A CDN is a network of servers, rather than a single server, with locations in multiple geographic locations. When a user accesses a website, information is pulled from the server location closest to them. This results in a faster flow of data and quick loading of website’s images, videos & content.


We provide a free CDN Network support via Cloudflare.com.

JS & CSS Minification

JS & CSS Minification is the process of minimizing code and mark-up in your web pages and script files. It’s one of the main methods used to reduce load times and bandwidth usage on websites and  dramatically improves site speed and accessibility, directly translating into a better user experience.

POS in Admin

A POS Module allows the sellers to manage a central inventory for their products and enables them to sell their products thru the marketplace as well as thru their physical stores.

The system works in an online mode and all the orders, transactions and inventory changes are synced with the database on a real-time basis as and when the operations happen. 

Special Character Support in Bulk Import

During the product’s bulk uploading process using CSV files, the system supports the upload of special characters which are included in the product’s title, description and other fields.

Google Ecommerce Analytics Integration

Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales.

The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It’s the most widely used website statistics service. 

Category Based Coupon Codes

The system allows the admin to create coupon codes which can be used by the buyers during the checkout process.

The discount coupons can offer a fixed monetary value or percentage discount. The admin while creating a discount coupon can associate the same with a specific product category which is pre-listed on the portal.

For e.g. If the admin wishes to offer a discount of 10% on a specific product category say Men’s T-Shirts, he can create a coupon code with 10% discount value and associate the same with that men’s T-Shirts category upon which the discount is to be offered. The coupon code thus will be restricted for the Men’s T-Shirts Category and the buyer will not be able to use that coupon code on any product which belongs to some other category. 

Canonical URL for Products/Categories/Static Pages

Canonical URL’s are important from an SEO point of view. Canonical URL’s are the search engine friendly URLs that represents the master copy of a page. 

The system automatically creates Canonical URL’s of the products, categories and the static content pages as and when a new page is created by the admin.

Seller Signups and Approvals

What happens when a seller signs up and how is his account approved?

The seller on-boarding process includes validating his credentials and activating his account with selection of categories he wishes to sell online.

Seller Registration

Every seller needs to follow a registration process before he could start listing his products on the website. To seller registration is a step by step process which includes the seller to input his contact details followed by a self verification of the email address and the mobile number. After this the seller is asked to input his business details, address/warehouse details along with his KYC details (Business Registration certificates, copy of Cancelled Cheque, GST Number, ID proof and Address proof documents).

Seller KYC uploads

During the course of registration, the seller is asked to upload the copy of his KYC documents which can be checked & verified by the admin for his due diligence. After the documents are approved by the admin, the seller’s registration is approved so that he can access his panel and start uploading his products.

The required KYC documents may vary upon the type of registering user/organisation.

    Seller Registration Approvals & Activation by Admin

    .After the seller is thru with his registration process, the seller’s registration form is shared with the marketplace admin for his due diligence & approvals on the seller’s information and his KYC documents.

    The admin has an option to approve or reject a seller’s registration based on his due diligence against the seller’s information and his KYC documents

    Message System between Seller and Buyer

    Using this module, the buyer will have an option to drop a message request to the respective seller of a product from the product detail page. This communication happens thru the internal messaging system created in the system and the message history is available in both the buyer’s and the seller’s account panel.

    The buyer who are registered with the system will only be able to raise the message request.

    Seller Profile/Seller Shop Page

    As a new seller is registered on the marketplace, the system will automatically create a seller’s profile/shop page which can be previewed by the buyer.

    The seller profile page can be accessed thru the product details page by clicking on the seller’s name. On the seller’s profile/shop page, the user can preview all the products of that seller.

    Unified Seller / Buyer Panel

    The marketplace allows buyers and sellers to interact thru the portal for selling and buying of products. A seller can place products online for selling and is responsible for processing of orders. With the unified user panel the system allows the user to act as a seller as well as a buyer using a single user panel i.e. a user form his panel can sell his products and can even buy the pre-listed products for his use. Thus on a marketplace- a buyer can be a seller and vice versa.

    Catalog Creation

    How do you list products on your website?

    Tools required for you to list products on your marketplace by sellers. 

    Single Product Upload

    Using the single product upload module, the seller can only add one by one products to his product catalogue. While adding a single product, seller has to fill in the complete product details like the product description, display categories, attribute set- colours, sizes, brands etc., MRP & Selling prices, and images of the product.

    Once the complete information is added and the product listing is submitted, the listed product is sent to the admin for his approvals. Post approvals, the product is taken live and is displayed on the website frontend.

    Product creation by Admin (Single/Bulk)

    The portal allows the admin to upload products against the registered sellers. The admin thru his panel can preview the list of registered sellers on the portal. He can select any seller against whom he wishes to upload the products.

    After the seller is selected, the admin follows the standard product uploading process.

    Listing of Items for Pre-Booking

    This module allows the seller to list his product/products for pre-booking or pre-ordering.

    The seller while adding a new product enters the complete product description, images, prices and other product information. After which he defines whether the product would be made available to the end buyers for pre-booking or is the product already available in stock.

    To allow the buyer to pre-book the product, the seller defines the booking amount in percentage which is to be paid by the buyer for his order confirmation.

    A suggestive delivery or availability time can also be defined by the seller against the booked product.

    As the product, which is available on pre-booking is uploaded by the buyer, it is shared with the admin for his approvals post which it is made live on the website.

    Product Combo Creation

    The seller from his panel has an option to create product combos. To create a product combo, the seller will have to select two products which are already listed in his product catalogue.

    As the products are selected, the system asks the seller to enter the selling price for the combo (which is usually a discounted price). Upon submitting the product combo, it will be available for the buyers on the website for purchases.

    These product combos will be displayed on the product details page in a carousel.

    Bulk product Upload (using .CSV File)

    Using the bulk upload module, the seller has a functionality in hand by which he can upload multiple products to his product catalogue in a single go using the .CSV file. He can download a
    .CSV file sample from his panel in which he can update his complete product catalogue in
    pre-defined columns.

    The updated .CSV file can be uploaded on the seller’s backend panel along with the images of all
    the products as in the .CSV file and all the products are uploaded in the seller’s panel within no time. The uploaded products are sent to the admin for approval process and henceforth are made live on
    the website.

    Bulk Actions for Inventory Management

    This module allows the seller to preview the list of all the products associated with his account upon a single click in his panel. On the display window, the seller can see the current inventory & pricing of all the products associated with his account and the same can be updated from the same display page quickly.

    Multiple Seller Selling same products

    This module enables multiple seller’s to sell the same product on the marketplace.

     While uploading a product, the seller is allowed to search for the product which he wishes to list on the marketplace using the product name or SKU code. 

    If the same product is pre-listed on the website (by any other seller) it will be displayed on the screen and the seller can click on the same to preview the complete product description & images. He can associate the same product with his account by entering his Selling Price & available Product Inventory.

    Using this module, the seller can associate any number of pre-listed product with his store account without creating new products. In case the product which the seller wishes to upload on the website is not pre-listed, he can create a new product. 

    Inventory Management

    The system is capable of automatically managing the product inventory as uploaded by the seller. During the product upload, if the seller updated say ‘X’ inventory against product, the system will automatically keep on decreasing the available quantity of the products as and when an order of the same product is placed by the buyer. In case an order is returned back, the system will automatically increase the inventory with the returned quantity of the product.

    Product Approvals by Admin

    Product curation and approvals before listing on the website

    As a seller has uploaded products on the panel they go to admin for an approvals. Admin can do listing quality check and even preview them prior to taking these products online. He can approve products one by one or in bulk. 

    Admin Approval/Rejection for products

    Any products uploaded by the seller are sent to the admin for his verifications and approvals. Admin can check the product details, description and images before approving or rejecting a product.

    Admin has an authority to approve or reject any product based on the product description or images.

    Product Approval stages (Pending/Approved/Rejected)

    The products uploaded by a seller are shared with the admin for his approvals. The products upon submission by the seller are under Pending stage awaiting approvals by the admin. The admin at this stage audit’s the product’s description and pricing and based on that can either mark the product as approved or rejected.

    Product Rejection with Reason

    The products which fails the admin’s audit are rejected. At the time of rejecting a product, admin can mention a reason of rejecting a product which is shared with the seller so that he can re-upload the product for the admin’s re-audit purpose.

    Bulk Actions for SEO Management

    In the admin panel, the system display’s the list of all the products approved by the admin on a single page. The list of products is displayed with the fields relevant for the SEO like the meta title, meta description & unique URL’s.

    The suggested information against a product can be update from the same page just by clicking & updating the relevant information field. This information is then indexed by search engines for better search results.

    Product Preview by Admin prior to Approvals

    Before approving or rejecting a product, admin has an option to preview the product on the web-page

    Bulk Approvals

    Admin has an authority to approve the products in bulk. He can sort & filter the list of products by
    seller’s name or product’s category. Once the products are sorted, admin can select the complete list
    and approve it in a single click so as to make the products live on the website.

    Product Description & Pricing Audit

    While previewing the product, admin needs to audit the product description & the pricing as entered by the seller. This makes sure that the website displays the correct product information and the pricing.

    Updation of Product Information/Description

    If during the audit, the admin finds any irrelevant/missing product information or incorrect pricing, the same can be update thru the admin panel only. Admin has the rights to edit/modify any product’s description/images/pricing before the product is taken online.

    Buyer Registration

    What happens if it gets hacked, will he be getting Credit Cards info?

    Retaxis Ecommerce platform is a complete solution for your web store management, online marketing, customer engagement and ecommerce analytics. Retaxis platform is flexible enough to catch up with market trends and helps you to remodel your business quickly so you don’t miss the right opportunity. It is a highly adaptable, fast and secure ecommerce solution. If you are a brand or a manufacture you can start an online ecommerce store using best in class features offered by Retaxis.

    User Registration on the Portal

    To make a purchase thru the portal, a buyer needs to be a registered user on the website. For registration, a buyer can use any of the below listed 4 options:

    • He can either register on the website using his email id.
    • Or, he can register on the website using his mobile number.
    • Or, he can use his social media accounts to create his account.
    • Or, he he can make a purchase from the website as a guest user without registering.

    Social Media Logins (Google/Facebook)

    The system allows the buyer to quickly register & login to his account without going thru the actual
    registration process.

    Using this module, the users can skip the Email/Mobile number based registration process and quickly login thru their social media accounts (Facebook/Gmail).

    On the login page, the social media icons are displayed clicking on which the modules will
    auto-capture the buyer’s personal information from his selected social media account like email
    address and password (if he has already logged in that social network). If not, the module only
    requires his email address and password to complete the signup & login process.

    Multiple Shipping Addresses in Buyer Account

    This module allows the registered buyers to associate multiple shipping addresses to their account like Home Address, Office Address etc.

    This module allows the buyers to save multiple billing and/or shipping addresses which can be used during the checkout process. Furthermore, the user can also add new addresses directly during the checkout page.

    In this way the user, can manage the Billing & Shipping Address before placing an order. The saved addresses can be managed by the user via ‘My Account’ Page.

    Email I’d based Registration with OTP Verification

    With the email address based user registration, the user while creating his account is asked to enter his valid email address and a password to create his account. After the user inputs are submitted, the system proceeds ahead with the user’s self-validation of his contact details by sending in a validation link on the buyer’s email address.

    The buyer needs to self validate the link shared on his email address to get his account created.

    Mobile Number Based Registration with OTP Verification

    With the mobile number based user registration, the user while creating his account on the portal is asked to enter his valid mobile number which at later stages will be used for login by the buyer. As the user inputs his mobile number and submits the same, the system sends an OTP (One Time Password) on the buyer’s mobile number for self validation.

    As the buyer enters the OTP in the system, the mobile number is validated and the system asks the buyer to create a login-password for his account.

    Now, the mobile number along with the login-password can be used by the buyer to login to his account.

    Email I’d based Login

    Now, since the buyer’s account is created on the portal with the email address as the default mode of login, the buyer can use his registered email address along with his password to login to his account for placing new orders and check the status of his previous orders.

    Mobile Number Based Login

    Now, since the buyer’s account is created on the portal with the mobile number as the default mode of login, the buyer can use his registered mobile number along with his password to login to his account for placing new orders and check the status of his previous orders.

    ORDERING PROCESS

    What happens if it gets hacked, will he be getting Credit Cards info?

    Retaxis Ecommerce platform is a complete solution for your web store management, online marketing, customer engagement and ecommerce analytics. Retaxis platform is flexible enough to catch up with market trends and helps you to remodel your business quickly so you don’t miss the right opportunity. It is a highly adaptable, fast and secure ecommerce solution. If you are a brand or a manufacture you can start an online ecommerce store using best in class features offered by Retaxis.

    Best Selling products (Automatic/Manual)

    This module allows the admin to display the best selling products on the website’s homepage. The
    list of best selling products can be populated automatically or manually by the admin.

    The products marked as best selling products are displayed on the website’s homepage which can be previewed by the buyers.

    By showcasing the best selling products to the buyers, the marketplace promotes the products and motivates the buyers to purchase the listed products, hence increasing overall sales.

    Wish-List

    The Wishlist module allows the buyer to mark & store products in his wish-list which he may buy
    later. The buyer can create a wish-list under which he can add multiple products.

    The buyer has an option to add/delete products in his wish-list at any point of time. He can move
    products from wish-list to the cart or update the wish-list as per his wish.

    Once the buyer has created the wish-list, it is possible to share it with friends and family by email.

    Message System between Buyer and Seller

    Using this module, the system is incorporated with an internal messaging system between the
    registered buyers and the registered sellers. The communication can be direct i.e. one to one
    communication between the buyers and the sellers.

    The buyers from the product details page has an option to send a direct message to the seller which
    will be displayed in the seller’s panel. The seller can reply on the message and the create a
    communication thread which is visible in both buyer’s & seller’s profile.

    Promotional Credits with Expiry (Loyalty Points)

    Using this module, the buyer on the website is awarded some Loyalty/Reward points against the
    order amount that he places on the website. The Loyalty points are parked in the buyer’s online
    wallet which can be redeemed by the buyer as a discount on his future orders.

    Admin thru his panel defines the products on which the buyer can avail the royalty points and the
    percentage amount which will be offered to the buyer on the total order amount.

    As the buyer places an order, the system automatically calculates the Loyalty points and park them in the buyer’s wallet for future redemption. The redemption rules of the points and the points expiry is to be defined in the pre-design phase.

    Buyer in his account can track the usage and validation of his royalty points.

    Predictive auto-suggestive Search

    Using this module, we can offer suggestions to a buyer visiting the website with items and categories that are available with us in the system so that he can reach to the desired product swiftly.

    To be able to achieve this we will be indexing the following values against a product and allowing a
    user to search them according to the same.

    • Product Name
    • Product Category
    • Product Brand

    The trigger for search keyword will get active as soon as the buyer / visitors reaches 3rd character in the search box and will suggest top 10 results on the basis of best match scenario for brand / category / product.

    Social Sharing Widgets

    With the social media sharing buttons, the user from the product details page has an option to share the product link/URL to his desired social media.

    This module is an excellent way to get more of your products shared online to various social media
    platforms, which can help drive traffic back to your site and increase sales.

    Buying process of items for Pre-Booking

    As the buyer selects the product which is available on pre-booking, he is directed to its detail page where he can see the complete product description and images, along with the MRP, booking amount and the estimated time of delivery.

    The buyer from there can click on ‘Pre-Order’ button which will redirect him to the payment
    gateway, from where he can make the payments using the 3rd party payment processing partner to
    get the product pre-booked. The order against the same will be generated in the backend and will be marked as pending until, the buyer makes the complete payment.

    As the seller has marks the available stock against that product, the system automatically sends an intimation email of the same to the buyer with the pending payment information and payment link.

    The buyer either using that payment link or thru his account can make the remaining payments and
    complete the order. The concept of partial payments works here.

    Questions & Answers for Products

    Using this module, the buyer on the product details page has an option to ask a question against that
    product which will be shared with the associated seller of that product.

    The buyer in order to ask a question needs to be registered with the system. As the buyer clicks on
    the ask a question button, he can fill in a form with his question about that product submission of
    which is shared with the seller.

    Seller can then revert back to the buyer which will be done thru the internal messaging system and
    the answers to the buyer’s queries will be reflected in his account under the messages section.

    The question asked by the buyer along with the answer submitted by the seller will be visible on the
    product details page under the ‘Question & Answer’ Section which can be previewed by other users
    also.

    Shopping cart

    This functionality allows the buyer to add multiple products in his shopping cart which can be previewed during the checkout before the order is finalized and completed.

    The shopping cart is where the total products selected by the buyer are previewed, total order amount is calculated, along with discount coupons and estimated shipping and taxes.

    The shopping cart keeps a track of unpurchased items which are left in the cart, and saves the
    information for the customer’s next visit. Customers who are registered can see the products in their
    shopping cart the next time they visit the website and can checkout with the same.

    Quick Re-Order

    Using the quick re-order functionality, the registered buyers will have an option to re-order
    previously ordered products through their My Account/Order Sections in a single click.

    This module gives an facility to the buyer to re-order their previously bought products in a fraction
    of second.

    Store Credits without Expiry

    This is an electronic cash system that is used in case an order is refunded by the seller or admin. As an order is refunded the amount related to that order value are credited to the buyer’s online wallet
    which can be utilised by the him for his future purchases. Admin can make both credit or debit
    entries in this wallet from his panel.

    The buyer can utilise his store credits Fully/Partially against an order.

    Search Refinements

    Search Refinements are the filters that are displayed on the left side of the Product Listing Page using which the buyer has an option to narrow his search to drill down to the required product easily and quickly.

    Some common examples of search refinements are price, color, customer rating, brand & size. They
    give the customer an easy way to refine their search terms and navigate through your product
    catalogue. 

    The search refinements are majorly the attributes which are defined against a product during the
    product listing process. 

    FAQ’s

    Using this module, the system will have a specific FAQ’s category under which the admin will be
    able to create questions and their answers. The FAQ section will be visible to the buyers with all the listed questions and their answers uploaded by the admin.

    The admin at any instance can add/remove/modify the questions answers displayed under the FAQ section. 

    Customers also bought (Automatic/Manual)

    This module helps in increasing the sales of the listed products by displaying the ‘Customer’s Also
    Bought Products’ i.e. the products which are purchased by other customers with a particular product on the website.

    Using this module, the admin has an option to add the products automatically or manually to the
    “Also Bought Product” list on the product detail page. This module using the up-selling &
    cross-selling technique helps in increasing the sales of products by displaying the products which
    other customers bought with a particular product.

      Product Review & Ratings

      This module allows the Registered buyers and visitors who bought the product to post rating &
      reviews for the products. The buyer has an option to give * Ratings to the product and write a
      descriptive review against the same.

      The ratings and reviews provided by the buyer against a product are visible on the product detail
      page and encourages new buyers to purchase the product.

      The ratings & reviews provided by any user are shared with the admin for his approvals. The admin
      using his panel has an option to hide/preview any user’s rating or review on the website.

      Featured Products

      This module allows the admin to display products from selected categories on the website’s
      homepage by marking the product as featured products. The admin can mark any number of
      products as featured without any limitation.

      The featured products will be displayed on products slider and the buyer has an option to view all the featured products on a specific page.

      Quick order (Buy now option for Product)

      The quick order button facilitates the buyer to quickly purchase a product without visiting the
      product detail page. This modules reduces the number of steps required to place an order and allows the customer to directly purchase the product quickly without adding the same to his cart.

      Payment Gateway Integrations

      The system is seamlessly integrated with almost all the leading national payment gateways which
      helps in enhancing the buyer’s checkout process. Buyer’s with ease can make pre-payments for their
      orders with a safe & secure checkout process.

      The payment gateways pre-integrated with Retaxis are: CCAvenue, Payu, HDFC, RazorPay, Paytm
      & EBS.

      Product Quick View

      With the Product Quick View Module, the customers visiting the website will be able to preview product information thru a model pop-up window and add the items to his cart right from the same window without going on the product detail page.

      On the Product quick view model window, the buyer will be able to preview the following information:

       

      • Product images
      • Product Inventory and Price
      • Short and detailed descriptions
      • Ratings & Reviews of the product
      • Add product to cart & View cart

      Up-Selling & Cross-Selling

      This is a module thru which you can suggest a user to buy a similar product or a product that goes as a matching to a product page he is visiting. Say for example if a visitor is looking at a Blue Denim Jean. On the same page you can suggest him to buy a white T-Shirt or matching pair of Shoes that
      can go well with the Blue Denim.

      Recently Viewed products

      Using this module, the registered buyers can see the list of products that they have recently viewed
      on your website.

      This feature is available only for the registered users as history of the recently viewed products can be maintained easily, while for the guest users such history cannot be maintained anywhere.

      This module allows users to simply go back to their previous choice of products and complete the
      purchase without browsing the full list of products again and again.

      Pin-Code validation

      Pin-Code validation module allows the buyers to find out the delivery timelines & the availability of
      products at his desired delivery pin-code.

      The list of pin-codes as provided by the 3rd party logistic partner can be updated in the system using
      the admins backend panel and the buyer from the product’s detail page has an option validate the
      shipping availability and the delivery time of his desired product by entering his delivery pin-code.

      As the pin-code is entered by the buyer, the system checks whether the delivery of the product is
      available on the entered pin-code by the logistic partner or not. The status of the product delivery is
      displayed to the buyer then and there.

      Cash on Delivery

      This module allows the buyers to pay for the order at the time of product delivery by the logistic
      partner.

      The ‘Cash on Delivery’ amount is collected by the logistic partner from the buyer at the time of
      delivering the product and the same is reconciled to the marketplace.

      This is an additional mode of payment which can be used by the buyer at the time of placing an
      order.

      ORDER FULFILMENT

      What happens if it gets hacked, will he be getting Credit Cards info?

      Retaxis Ecommerce platform is a complete solution for your web store management, online marketing, customer engagement and ecommerce analytics. Retaxis platform is flexible enough to catch up with market trends and helps you to remodel your business quickly so you don’t miss the right opportunity. It is a highly adaptable, fast and secure ecommerce solution. If you are a brand or a manufacture you can start an online ecommerce store using best in class features offered by Retaxis.

      Order Confirmation / Cancellation by Admin

      The system allows the admin to cancel an order if it is still not ready for shipping.

      Admin thru his panel has an option to cancel an order in case he feels that the order is not correct or wrongly placed by a user.

      In this case the order amounts are refunded to the buyer in his Store Credits or Bank and the admin
      can keep a note of the same against that order.

      Self-Ship of Orders by sellers

      With the self-ship option, the seller while processing an order will have two options i.e. either he
      can choose the pre-integrated logistic partner to process the order or he can select
      the self-ship option. As he selects the self-ship option, the system will show open fields to the seller
      where he can fill in the name of the logistic provider with which he wishes to process the order,
      the AWB Number/ Tracking Code/ Docket Number assigned to that order (Seller procures this
      AWB number / tracking number / Docket number thru offline communication with the logistic
      provider), and tracking link for the order.

      As the details are filled and submitted, an intimation email will be shared with the buyer with the shipping details of the order.

      SLA Checks (Automatic SLA Cancellation & Penalization)

      SLA stands for ‘Service level Agreement’ and this refers to a contract between the Sellers & the
      Marketplace to specify the agreed time taken by a seller to process & dispatch their products thru
      the logistic services once an order has been placed on the marketplace.

      The system allows the admin to define a SLA period with every seller registered on the marketplace.
      The SLA can be standard for all the sellers across the marketplace or can be specific according to
      every seller.

      In case of any SLA breach, the system automatically cancels the order and penalizes the seller with the commission associated with that order.

      Shipping Manifest Upload & Print Option

      The biggest challenge in a marketplace is to keep a check on the shipment made by the seller. To
      keep a check on this the system provides creation of a shipping manifest that allows a seller to
      download for the logistic provider.

      As a logistic provider collects the shipment he provides a signed and stamped copy of the manifest to the seller who then in turn has to upload the same in the system to be able to set the status of order from ready to ship to shipped successfully.

      LOGISTIC & SHIPMENT

      What happens if it gets hacked, will he be getting Credit Cards info?

      Retaxis Ecommerce platform is a complete solution for your web store management, online marketing, customer engagement and ecommerce analytics. Retaxis platform is flexible enough to catch up with market trends and helps you to remodel your business quickly so you don’t miss the right opportunity. It is a highly adaptable, fast and secure ecommerce solution. If you are a brand or a manufacture you can start an online ecommerce store using best in class features offered by Retaxis.

      Seamless integration with Logistic partners (Aramex, Delhivery, Shipyaari, Zepo)

      We are currently integrated with leading logistic service providers like Delhivery, EcomExpress,
      Aramex, Shipyaari (logistic Aggregator), Zepo (logistic Aggregator) for automatic shipping.

      The partners are seamlessly integrated with our system, hence allowing the sellers to fulfil their
      orders with automatic shipping & delivery tracking options.

      Order Status tracking

      Since the system is pre-integrated with the logistic partners, the order tracking details i.e. the AWB
      number is shared with the buyer via email for manual order tracking as well as the system also
      manages the status of the order which the buyer can track using his ‘My Account’ section.

      Against an order in the ‘My Account’ Section, the buyer can see the current status of the order like
      Pending, Confirmed, Our for Delivery or Delivered.

      Reverse Shipping Automation

      The Reverse Shipping module allows the customers to create order return requests for their
      delivered products.

      As a return order request is generated by the buyer, it is shared with the seller for his approvals.
      Upon seller approval, the system automatically creates a reverse order in the system and a reverse shipping intimation is sent to the logistic partner for the product pickup from the buyer’s place & to
      deliver it back to the seller’s warehouse. At this point the system also creates return shipping labels
      automatically.

      Order Delivery Intimation

      The system is pre-integrated with SMS and Emails and is all set to send out notifications to the
      buyers upon every operation that happens in the system like creation of new order or change in
      order status.

      As the order is delivered to the end buyer, the same is update in the system via the API’s from the
      logistic partner. The system automatically sends out an intimation email & SMS to the buyer as the
      order delivery is update in the system.

      Automatic Shipping

      We currently have a tie-up with various logistic partner available nationally & internationally
      where-in we have done a seamless integration of their system API’s with ours system.

      This seamless integration allows the seller to process an order thru his panel. As the order is confirmed, the system fetches the AWB number on the spot from the Service Provider’s API’s
      which is shared directly with the customer.
      Against the AWB number created, a delivery / pickup is automatically scheduled at the logistic
      partner’s end.

      Automatic SMS Notifications

      The system is pre-integrated with SMS API’s with transactional SMS Credits. Upon every
      operational activity like placement of new order or change in order status, the system sends out a
      SMS intimation of the same to the buyer on his registered mobile number.

      Automatic E-mail Notifications

      The system automatically sends an email intimation to the buyer as a new order is placed on the website or as and when there is a change in order status. The email intimation is automatically sent to the buyer’s registered email address.

      Packing Slip Creation

      As an order is processed by the seller, the system automatically generates the packing slips and the invoices against that order which can be printed by the seller for the order delivery.

      The packing slip contains all the information required for the delivery of the product.

      RATING & REVIEWS

      What happens if it gets hacked, will he be getting Credit Cards info?

      Retaxis Ecommerce platform is a complete solution for your web store management, online marketing, customer engagement and ecommerce analytics. Retaxis platform is flexible enough to catch up with market trends and helps you to remodel your business quickly so you don’t miss the right opportunity. It is a highly adaptable, fast and secure ecommerce solution. If you are a brand or a manufacture you can start an online ecommerce store using best in class features offered by Retaxis.

      Product Rating & Reviews

      This module allows the Registered buyers who bought the product to post their rating & reviews for the products. The buyer has an option to give * Ratings to the product and write a descriptive review against the same.

      The ratings and reviews provided by the buyer against a product are visible on the product detail
      page and encourages new buyers to purchase the product.

      The ratings & reviews provided by any user are shared with the admin for his approvals. The admin
      using his panel has an option to hide/preview any user’s rating or review on the website.

      Parameter Based Ratings & Reviews System for Products

      Using this module, the admin thru his panel has an option to define the parameters based on which
      the buyer can give his inputs against a product or offered services.

      Once the parameters are defined by the admin, the buyer after completing the order can give his
      ratings and reviews for that product as per the parameters.

      For e.g. the feedback parameters can be: Rate your overall experience, did you find any difficulty in
      finding your required products, Any suggestions for improvement etc.

      Automatic email to buyer for his feedback

      The system automatically sends out an email to the buyer seeking his rating and reviews against his
      order product after the order is marked as delivered in the system.

      The sent email contains a link, clicking on which the buyer is directed to the product page where he
      can input his ratings and reviews.

      Ratings for Sellers

      The buyer can give out star * ratings to the sellers who are associated with their ordered product.
      The seller’s ratings are displayed in their account/profile/shop page to other buyers.

      CANCELLATION, RETURNS & REPLACEMENTS

      What happens if it gets hacked, will he be getting Credit Cards info?

      Retaxis Ecommerce platform is a complete solution for your web store management, online marketing, customer engagement and ecommerce analytics. Retaxis platform is flexible enough to catch up with market trends and helps you to remodel your business quickly so you don’t miss the right opportunity. It is a highly adaptable, fast and secure ecommerce solution. If you are a brand or a manufacture you can start an online ecommerce store using best in class features offered by Retaxis.

      Admin cancellation of orders

      The system allows the marketplace admin to cancel an order if it is not shipped by the seller and the buyer wants to cancel the same. Admin also has an option to cancel an order in case he feels that the order is not correct or wrongly placed by a user.

      In this case the order amounts are refunded to the buyer in his Store Credits or Bank and the admin
      can keep a note of the same against that order.

      Seller Amount debits on Refunds

      If a refund is initiated of the order amount to the buyer, the full order amount is refunded back to the
      buyer either as store credits or electronic transfers to his bank account.

      In case of refunds, the commission amount which was charged from the seller against that order will
      be debited by the marketplace admin and the remaining amount will be credited to the sellers
      account.

      Replacement of Product

      After the product is delivered to the buyer, he can ask for a replacement of that product from the
      seller due to any issue with the product. In such a case a replacement request is generated by the
      buyer which is shared with the respective seller.

      After approvals from the buyer, a reverse shipping request is generated from the buyer’s delivery
      place to the seller’s warehouse. The seller after receiving the product can replace it with the other
      unit of that same product and the new product is shipped to the buyer again.

      Order return period validity check

      When a buyer initiates a product return request, the system check the order date & time and
      validates the return request on the pre-defined return time marked in the system. If the return period has expired, the system rejects the return request.

      Product Return with Image Upload

      While filing the return request, the buyers are asked to upload the image of the product which they
      want to return along with a reason of returning the product.

      The images uploaded by the buyer are shared with the seller for his verification & approvals. Post
      approvals from the seller, the return is initiated.

      User Cancellation of Order / Order Cancellation due to Buyer Faults

      The system allows a buyer to cancel an order if it is not shipped by the seller. If a buyer has
      cancelled an order the amounts are refunded to him as store credits with an option to the
      marketplace to be able to make a Cash / Transfer refunds to his Credit/Debit Card / Bank.

      In this case the seller is not charged for anything.

      Store Credits (on Order Cancellation)

      In case of order cancellations, the buyer may demand for refunds of his order amounts. The admin in such a case can give store credits to the buyers against their cancelled orders in the online wallet attached with the buyer’s account.
      The store credits can be utilized by the buyer either partially in multiple orders or fully in a single
      order. The store credits comes with non-expiry can can be utilized by the buyer anytime.

      Cash Refund (on Order Cancellation)

      In case of order cancellation, the buyer can demand for a cash refund of his order amount. If the order was a COD order, the admin can offer the buyer a store credit but in case of prepaid order, the admin can refund the order amount back to the buyer’s bank account using the payment gateway thru which the payment was made.

      In this case admin can fully or partially refund the cash amount to the buyers bank account.

      Order Cancellation due to Seller Faults

      The system allows the seller to cancel an order which he received for his product in case there is a
      fault at his end. The seller can cancel the order upon which an intimation of the same would be sent to the admin and the buyer.


      If the order is cancelled by the seller because of his fault, he is liable to pay the commission amount
      against that order to the admin as a penalty.

      MIS REPORTS

      What happens if it gets hacked, will he be getting Credit Cards info?

      Retaxis Ecommerce platform is a complete solution for your web store management, online marketing, customer engagement and ecommerce analytics. Retaxis platform is flexible enough to catch up with market trends and helps you to remodel your business quickly so you don’t miss the right opportunity. It is a highly adaptable, fast and secure ecommerce solution. If you are a brand or a manufacture you can start an online ecommerce store using best in class features offered by Retaxis.

      Buyer Registration

      This module allows the admin to see the list of all the registered buyers on the website with their
      complete information like name, contact details (name, email address, phone number, delivery
      address, type of registration (Direct registration/ Social Media Registration/Guest User) and the
      store credit summary.

      Invoice Raised by Marketplace for Sellers (against Commissions)

      The admin using his panel can preview the list of all the invoices raised by the system against the
      commission charges deducted for the sellers.

      The details in the reports include- To & From date of the order conciliation, Invoice Generation
      date, Seller name, and the Total order amount. The report can be exported in Excel by the admin.

      Most Viewed Products

      This is an auto-populated list of products which is created by the system for the products which the
      at most viewed by the buyers.

      Best Performing Category

      The system auto-populates the list of the categories that have the maximum number of selling products.

      This list gives an insight to the admin about the categories that have the most selling products so
      that he can plan the sales activities for future.

      Coupon Code Utilization Reports

      This report allows the admin to see the list of all the coupon codes created by him along with their
      utilization report.

      Against a coupon code, admin can see the names of the users who have availed that coupon code,
      the order number and order details against which the coupon code was applied, the monetary
      discount which was availed by the buyer and the status of the order whether it was completed or not.

      The reports can be downloaded by the admin in an excel.

      Invoices Raised by Sellers against Orders

      The admin using his panel can preview the list of all the invoices raised by the system against the
      orders placed on the portal.

      The details in the reports include- Order date, Invoice date, Seller name, Buyer name, Mode of
      Payment and the Total order amount.

      The report can be exported in Excel by the admin.

      Abandoned Cart Reports / Product in Cart Reports

      The system generates a report of the buyer who have added products in their shopping cart and
      abandoned the same without purchasing the products.

      The admin can see the list of users along with their products in cart. The admin has an option to
      send-out a discount coupon code to the buyers with abandoned carts for their conversion.

      Seller Registration

      This module allows the admin to see the list of all the registered sellers on the website with their
      complete information like contact person’s details, the seller’s company details, status of the seller
      (Active/Inactive), registration date, bank details and the statement of account.

      SLA Reports

      The system gives a detailed report of the SLA breaches against the sellers. The reports include the seller’s name, order date, order number against which the SLA breach happened and the penalty
      amount.

      Buyer’s Purchase History

      Admin using this module can see the reports of all the buyer purchases. He can see the list of all the
      purchases made by any buyer from the beginning of time.

      Best Performing Seller

      This list gives an insight of the sellers who are serving the maximum orders for their products. This
      list gives a detailed information about the sellers fulfilling the maximum orders along with the order
      and their account details.

      Sales by Location

      This list gives the details of the sales based on the buyer’s location i.e. the locations from where the
      majority of buyer’s are placing orders.

      Using this list, the admin can plan his marketing activities as per most selling locations.

      Sales Report (Time Specific)

      Using this report, the admin can track the total number of orders received on the portal in a specific period of time. Admin can set the date and time for which he wishes to see the sales reports and the system will fetch and display the records which can be downloaded in excel.

      SEO Reports

      The system generates a detailed SEO report for the uploaded products on the website. The report
      includes the most search keyword, zero search keyword, most viewed products etc.

      Store Credit reports- Available balance

      Using store credit- available balance reports, admin can see the list of all the buyers who currently have available balance in their store credits.

      Most Selling / Best Selling Products

      Admin from his panel can see list of all the best selling items on his portal. The list is auto-populated by the system for the products which were sold for the maximum number of times.

      Store Credit Report- Credit Utilization

      Using store credit- utilization reports, admin can see the list of all the buyers along with their store
      credit utilization report. Admin can also keep a track of the orders against which the store credits
      have been utilized.

      ACCOUNTS & LEDGERS

      What happens if it gets hacked, will he be getting Credit Cards info?

      Retaxis Ecommerce platform is a complete solution for your web store management, online marketing, customer engagement and ecommerce analytics. Retaxis platform is flexible enough to catch up with market trends and helps you to remodel your business quickly so you don’t miss the right opportunity. It is a highly adaptable, fast and secure ecommerce solution. If you are a brand or a manufacture you can start an online ecommerce store using best in class features offered by Retaxis.

      Seller’s ledger

      Seller ledgers is a report which is automatically populated by the system. It consists of the complete information about the sellers i.e. the total number of sellers registered on the marketplace, their registration date / time / location, total number of products associated with a seller, total order placed against a seller’s catalogue and total processed orders.

      Day Book Download (.CSV)

      The admin thru his panel can download the Day Book list of all the transactions made in a particular
      day. The list can be as is imported in Tally for accounts reconciliations.

      Marketplace raising Invoices for Sellers

      Admin from his panel can raise invoices to the sellers for the commissions charged on every
      successful order placed on the website. These invoices re automatically generated by the system
      against every order on the website and then can be shared with the sellers.

      Admin can see the list of all the invoices raised by the system against a seller.

      Order Wise Report

      The system generates a detailed report against all the orders placed on the marketplace. The report
      includes the buyer/seller details along with the credit/debit transaction details.

      Buyer’s ledger

      Using this module, the system keeps a track record of the complete buyer account. Any order
      created by the buyers or any action taken by the buyer in his account and all the credit/debit
      transactions which takes place thru a particular buyer account are recorded by the system which are visible to the admin.

      Summary Report- Seller

      Admin thru his panel can preview and download the account statement summary against a seller for reconciliation.

      Marketplace Earning

      Using this module, admin can see the earnings of the marketplace against every order placed on the
      website. These earnings are calculated automatically by the system.

      Detailed Report- Seller

      Admin thru his panel can preview and download the detailed account statement against a seller for
      reconciliation. The detailed statement includes all the order processed by the seller along with the
      credit debit summary of the payments against every order.

      Get ready for your Online Success

      Planning to start an online e-commerce store for your brand b2c, b2b, c2c or services business?

      Delhi NCR : 09971125511    Mumbai : 08506098883    Chennai : 08920729799    Cochin : 09717083410    Bangalore : 08510898883
      Kolkatta : 08744098883    Hyderabad : 09540398883    Indore : 08750398883    Ahmedabad : 08750898883    Chandigarh : 06362911052